LinkedIn strategy and content built to grow your business.
We find the thing worth saying, make it travel to the right people, and turn that attention into interest in your business.
Christine Orchard, Founder & Chief Strategist
Former Head of Marketing at Arc.dev
Christine Orchard, Founder & Chief Strategist
Former Head of Marketing at Arc.dev
Clients include
2,000+ posts published · 4.2M+ organic impressions in 6 months
Getting LinkedIn right takes more than good content.
Find the thing worth saying.
We pull the strongest ideas from your experience, expertise, customer conversations, and point of view.
Make the right idea travel.
We turn those ideas into posts, visuals, and repeatable themes designed to reach and stick with the right people.
Reach matters. We just care what you're getting reach for.
Turn attention into interest.
We connect what you say back to what you do, so people don't just remember the content. They understand why they should work with you.
Most LinkedIn services start and stop at making content. Orchard Strategy runs the whole system.
Make the right ideas travel
Orchard Strategy is a LinkedIn strategy and content agency for B2B founders, executives, and consultants. We develop the positioning, ideas, content, and distribution system that helps the right people know what you're good at.
Devin Bramhall
Stop asking marketers to write your thought leadership. AI can write words…
But it can't extract the pattern you noticed after 200 failed sales calls. It can't articulate why you zigged when the market zagged. Your thinking is the product. The writing is just the packaging....
Jacob Hsu
Steve Chen co-founded YouTube and sold it to Google for $1.65 billion. Then he moved back to Taipei.
Not to retire. To build. Chen landed in Arlington Heights, Illinois as a child. A kid from Taipei figuring out American suburbia. Good enough at math and science to get into the Illinois Mathematics and Science Academy....
Weiting Liu
After 10+ years running a fully remote company, I know which companies actually live remote first (and which just give you WFH Fridays).
These 40 companies don't just talk the talk. They're remote-first to the core… and they're hiring now. Looking for a remote role in 2025? Start here:...
Jacob Hsu
My sister leads an elite investment banking team at a global bulge bracket in Hong Kong.
She and I had an admittedly stereotypical generational debate about some of the entry-level talent coming out of elite schools today. No initiative, putting personal care above professional priorities. Just checking the boxes, dialing it at work....
Devin Bramhall
Your CEO doesn't hate marketing. They hate uncertainty. I've sat on both sides of this table.
As a marketer, I thought the CEO just didn't 'get it.' As a CEO, I realized I didn't trust what I couldn't measure. The fix isn't better reporting. It's clearer positioning on what marketing actually owns....
Rachel Levy Wexler
"When he called me aggressive, I literally looked at him and said, 'Mike, I'm gonna take that as a compliment.'"
Labeling results-driven women as 'aggressive' usually has nothing to do with their behavior. It's other people's discomfort with clear expectations. Those aren't flaws. That's leadership....
Devin Bramhall
Stop asking marketers to write your thought leadership. AI can write words…
But it can't extract the pattern you noticed after 200 failed sales calls. It can't articulate why you zigged when the market zagged. Your thinking is the product. The writing is just the packaging....
Jacob Hsu
Steve Chen co-founded YouTube and sold it to Google for $1.65 billion. Then he moved back to Taipei.
Not to retire. To build. Chen landed in Arlington Heights, Illinois as a child. A kid from Taipei figuring out American suburbia. Good enough at math and science to get into the Illinois Mathematics and Science Academy....
Weiting Liu
After 10+ years running a fully remote company, I know which companies actually live remote first (and which just give you WFH Fridays).
These 40 companies don't just talk the talk. They're remote-first to the core… and they're hiring now. Looking for a remote role in 2025? Start here:...
Jacob Hsu
My sister leads an elite investment banking team at a global bulge bracket in Hong Kong.
She and I had an admittedly stereotypical generational debate about some of the entry-level talent coming out of elite schools today. No initiative, putting personal care above professional priorities. Just checking the boxes, dialing it at work....
Devin Bramhall
Your CEO doesn't hate marketing. They hate uncertainty. I've sat on both sides of this table.
As a marketer, I thought the CEO just didn't 'get it.' As a CEO, I realized I didn't trust what I couldn't measure. The fix isn't better reporting. It's clearer positioning on what marketing actually owns....
Rachel Levy Wexler
"When he called me aggressive, I literally looked at him and said, 'Mike, I'm gonna take that as a compliment.'"
Labeling results-driven women as 'aggressive' usually has nothing to do with their behavior. It's other people's discomfort with clear expectations. Those aren't flaws. That's leadership....
Organic impressions across 3 accounts in 6 months
Impressions vs a client's previous LinkedIn agency
Impressions in one client's first full month
Client case study · Facilitator School
Reach is good. Reach that moves toward the business is better.
Newsletter subscribers from one infographic in about 20 hours
LinkedIn-sourced leads and calls booked in 3 months
Of them became paying customers
René Nauheimer of Facilitator School came to us because his business relied heavily on search and he wanted another consistent way to reach qualified buyers. We built his LinkedIn around the expertise already inside his work and connected that attention to the rest of the buying journey.
What clients say
Christine helped me get the recognition I've wanted my entire career. She showed me how to get my ideas seen and heard. She transformed my strategy and helped thousands of the right people start following me for my own ideas.
Christine is responsible for ~99% of my LinkedIn growth from 2023 to 2025, turning scattered thoughts into consistent, high-signal content. She's that rare marketing leader who plays brilliantly with founder‑types.
Christine has become one of my greatest thought partners and the true brains behind my social media and marketing. Not only is she the right mix of intelligent, perceptive, and creative, but working with Christine is always enjoyable.
For founders, executives, and consultants who already have something worth saying.
You have the experience, expertise, and point of view. We turn it into a LinkedIn presence that makes the right people understand why you're worth listening to.
You're genuinely good at what you do, but most people outside your existing network don't know it yet.
Referrals have carried you this far, and you'd like another way for the right people to find you.
You already post, but you aren't reaching enough of the people who matter.
You're getting attention, but it isn't translating into the right opportunities.
Your LinkedIn simply doesn't reflect the quality of your actual work.
That's the gap Orchard Strategy closes.
The service
Your Head of Marketing for LinkedIn.
You bring the expertise. Orchard Strategy runs the channel from strategy through execution, so becoming known for your work doesn't become another job for you.
Around 2 to 3 hours of your time each month.
- 01Positioning + messaging
- 02Up to 2 strategy + idea-extraction sessions
- 032-3x strategic LinkedIn posts per week
- 04Writing, creative + design
- 05Publishing + channel management
- 06Basic profile + conversion-path alignment
- 07Performance + experimentation
Meet Christine Orchard
I've spent my career figuring out how to make good ideas get noticed.
Before Orchard Strategy, I was Head of Marketing at Arc.dev from seed through acquisition, where I built LinkedIn into a meaningful growth channel. Six years there, plus 12 years across exec comms and growth, and 2,000+ LinkedIn posts published for founders and C-level leaders.
Now I do that work for founders and executives whose expertise is stronger than the way they currently show up online.
I work directly with every Orchard Strategy client. I'm the person on your strategy calls, finding the ideas, shaping the positioning, and figuring out how to make the right things travel.
Washington University in St. Louis · MBA, National Taiwan University
Work with Orchard Strategy
Executive Brand Partnership
$5,000
/ monthFor founders, executives, and consultants who want more of the right people to know who they are, what they're good at, and why it matters.
"Christine helped me get the recognition I've wanted my entire career. She showed me how to get my ideas seen and heard."
Devin BramhallChief Growth Officer, Author, Former CEOA 30-minute call to see if it's a fit.
I only take 5 clients at a time. 3-month initial engagement, then month-to-month.
Common questions
Marketers Do Coffee Podcast
Get smarter about how LinkedIn actually works
Marketers Do Coffee is a podcast by Christine Orchard, the founder of Orchard Strategy.
Hear directly from the marketers who've figured it out.
You're already good at what you do.
Let's make sure more of the right people know it.
Orchard Strategy. Your Head of Marketing for LinkedIn.